Regional Sales Manager
Baltimore, MD 
Posted 27 days ago
Job Description

ASR Group is the world's largest refiner and marketer of cane sugar, with an annual production capacity of more than 6 million tons of sugar. The company produces a full line of grocery, industrial, food service and specialty sweetener products. Across North America, ASR Group owns and operates six sugar refineries, located in Louisiana, New York, California, Maryland, Canada and Mexico. In the European Union, the company owns and operates sugar refineries in England, Portugal. ASR Group also owns and operates mills in Mexico and Belize. The company's brand portfolio includes the leading brands Domino, C&H, Redpath, Tate & Lyle, Lyle's and Sidul.


The Regional Sales Manager is responsible for developing the market for Specialty Ingredients within the defined region. This position will concentrate on developing sales to new accounts and expanding business at existing accounts. This position also works closely with the Innovation Team on new products and applications.


  • Manage existing business within the region and develop plans to increase business through the addition of new accounts, new applications and new products.
  • Manage the brokers and distributors in the geographic area with the objective to grow the business.
  • Target new sales opportunities and develop specific plans to ensure revenue growth in all Specialty products.
  • Interacts with the Innovation Team to provide new products and applications to target accounts.
  • Maintain and develop strong relationships at accounts within purchasing, marketing and product development.
  • Coordinate appropriate company resources to ensure efficient and stable sales growth.
  • Understanding competition in the area - products, targets and strategies, and reporting relevant activities.
  • Negotiation of pricing and contracts and monitoring contract balances - communicating balances, managing delivery periods and communicating changes to customers and customer service.
  • Preparation of the annual budget, forecasts and required analysis.
  • Attending national and regional trade shows.
  • Timely submission of call reports detailing important information to the group.
  • Provide information by collecting, analyzing and summarizing data and trends.


  • 5-10 years direct sales preferred, but a minimum of 5 years in industrial food ingredients is required.


  • BS or higher degree in sales and marketing, food science, business administration or a related field from an accredited college/university is required.


Core Competencies:

    • Analytical Thinking & Decision Making - Identifies and understands trends and/or issues; connects data points through analysis to arrive at a logical conclusion.
    • Business & Financial Acumen - Demonstrates knowledge and understanding of the financial, accounting, marketing and operational functions of our organization; interpreting and applying understanding of key financial indicators to make better corporate decisions.
    • Effective Communication - Expresses ideas and information in a clear and concise manner by tailoring one's message to fit the interests and needs of the audience.
    • Customer Orientation - Keeps internal and/or external customer(s) in mind at all times. Strives to proactively address customer concerns and needs. Assists business partners and customers toachieve their work goals via application of their own skills and knowledge; strives to provide consistent customer satisfaction.
    • Establishes Trust - Gaining the confidence and faith of others by actions and words that promote being honest, forthcoming, integrious and vulnerable.
    • Problem-Solving - Anticipates, evaluates, diagnoses, and resolves problems in a systematic and fact-based manner.
    • Results Orientation & Accountability - Takes accountability, identifies, executes and drives actions to consistently achieve desired results.
    • Teamwork & Collaboration - Creates a climate that fosters commitment to a common vision and shared values that promote cooperation and working together through trust and support of others.

Individual Contributor:

    • Adaptability/Flexibility - Maintaining effectiveness in varying environments and with different tasks, responsibilities and people.
    • Continuous Improvement - Establishes methods and utilizes specialized techniques to monitor and improve performance of systems and processes.
    • Self-Development - Seeks feedback on one's strengths and weaknesses and initiates activities to increase or enhance their knowledge, skills, and proficiency in order to perform more effectively or enhance their career.


  • This is a home remote role - preferred location is in the mid-Atlantic area.
  • 30%- 40% Travel required.

We are an equal opportunity employer. We do not discriminate on the basis of race, color, creed, religion, gender, sexual orientation, genderidentity, age,nationalorigin, disability, veteranstatusorany other category protected under federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.

Equal Opportunity Employer
Our Company is an equal opportunity employer. It is the policy and practice of this Employer to comply with all applicable fair employment practices and equal opportunity laws in every country where our employees work, and to provide employment opportunities, as well as administer all terms and conditions of employment, to all qualified persons on an equal basis. The Employer prohibits discrimination against any employee or applicant for employment based on race, color, religion, sex, national origin, ethnicity, age, disability, veteran status, marital status, sexual orientation, gender identity, or any other category protected by law.


Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
5 to 10 years
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